Manière De Voir has signed up to take space in the flagship mixed-use property above Bond Street station in London that’s been created by global real estate investment, development, and property manager Hines.

It will be the online fashion retailer’s first physical store globally with the company signing a 10-year lease for the entire 5,189 square feet of “best-in-class” retail space at 354 Oxford Street.

Called Oxbourne House, Hines redeveloped the property following its acquisition of the building from Transport for London (TfL), in 2018.  The detached building includes a 25 metre double-height frontage, with a bespoke fitout “that reflects Manière De Voir’s mantra of ‘Buy Once, Wear Forever’.”

The label was founded by former footballer Reece Wabara in 2013, and generated over £1 million in its first year. It now generates revenue in excess of £30 million a year.

Despite Oxford Street facing challenges in recent periods due to lower footfall and store closures (both linked to the pandemic), Emme Batten, Director – Asset Management at Hines UK, said it continues to be “one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area. 

“This leasing is a great example of our overall drive to attract best-in-class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores”.

Reece Wabara added that “we strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time. We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pureplays to become a part of the iconic location which is Oxford Street”.