Staycity Group, a leading European aparthotel operator, is set to bring its design-led Wilde brand to Oxford.
Located at 38-40 George Street, the new Wilde aparthotel will feature 145 rooms and is scheduled to be completed by the end of 2027.
The development marks an important milestone for Oxford’s city center, contributing to the growing need for overnight accommodation in the historic and bustling area of Gloucester Green.
The project will transform a former cinema into a high-quality, energy-efficient aparthotel, replacing the existing structure with a state-of-the-art building.
Along with the aparthotel, the development will include a 400m² community space, which will be managed by Makespace Oxford, further enhancing the vibrancy of the area. Marick Real Estate will lead the redevelopment, adding a modern touch to the city’s architectural landscape.
“We are very excited to be opening a Wilde in the historic and popular city of Oxford and in such a key location as the Gloucester Green area, which is close to shops, restaurants, bars and theatres. The aparthotel will make a huge contribution towards the city’s need for more overnight accommodation,” commented Staycity’s development director UK Simon Walford.
“Our design-led Wilde brand, the first of which opened in London’s Covent Garden in 2017, was originally inspired by the celebrated Irish playwright and poet Oscar Wilde so it seems particularly fitting to be opening in the city where he was himself a student.”
Andrew Heselton of Marick added: “This is fantastic news for Oxford and supports the council’s policy to encourage more hotels to open in Oxford city centre to boost the *city’s economy.”
With the Wilde aparthotel brand gaining popularity for its stylish design and convenience, the Oxford location is expected to follow in the footsteps of its successful counterparts in London, Edinburgh, and other European cities.
The opening of the Wilde aparthotel will provide guests with a comfortable, modern space while allowing them to enjoy the rich culture and heritage of Oxford.
*A 2015 report from Experience Oxfordshire found that on average those staying overnight spent about 1.5 times more than those on day trips and that only 17% of the 6.6 million people who visit Oxford each year, stay overnight.