The newest generation of workers want to see a healthy balance between their professional and personal lives, as well as an emphasis on inclusivity and social justice.

Dr Simon M Smith, Principal Lecturer at Oxford Brookes Business School, is the author of a new paper analysing new data from market research company Walnut Unlimited.

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He said: “Gen Z’s expectations from work, while sometimes viewed as unrealistic, are reflective of the changing societal norms and workplace priorities.

“They grew up immersed in digital technology, with constant exposure to global crises—from climate change to political unrest—shaping their anxieties and sharpening their focus on mental health and fairness.

“These aren’t demands for special treatment—they’re rational responses to the world they’ve inherited.”

The study was based on a survey of more than 1,200 individuals across the four post-war generations, namely Baby Boomers, Gen X, Millennials and Gen Z. 

It found that the youngest generation, born 1997-2012, reported lower job satisfaction compared to older workers, stemming from a desire for rapid career progression, greater mental health support and workplaces that visibly prioritise diversity and inclusion.

Dr Smith said these expectations are not about “entitlement or fragility”, but reflect the unique pressures Gen Z has faced, like navigating a post-pandemic workplace. 

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The analysis also found higher levels of burnout and anxiety among Gen Z workers. 

Dr Smith said: “By understanding their needs and addressing misconceptions, companies can build a loyal and motivated workforce.”

“Their focus on mental health, career growth, and fairness is not just a demand but a blueprint for the future of work.”

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