FASHION RETAIL NEWS UK
LØCI, the luxury vegan trainer and apparel brand, has chosen the Future Stores experiential retail space as the location for its first physical shop.
Known for its bio-leather and recycled ocean plastic trainers, LØCI will be using the pop-up to connect with a wider UK audience and build physical brand awareness.
Opened in October 2024, Future Stores is a two-floor, immersive space spanning an entire block on London’s Oxford Street and 400 square metres of high-definition micro LED displays. Designed specifically to be an inspirational as a social media feed, the space sees guest brands change every four to six weeks.
Phillipe Homsy, co-founder of LØCI said: “Online retail is a powerful tool but nowadays modern shoppers want so much more. They want to see our products, virtually try them on, post their hottest looks online and immerse themselves in all that LØCI has to offer.
“Partnering with Future Stores and collaborating with Snapchat allows us to offer a truly personalised, 360-degree experience so each of our customers has the individual brand interaction they want and deserve.
“It’s our first physical store and what better place to have it than on the busiest shopping street in Europe. It also fits perfectly with our brand’s ethos of ‘Keep It Moving’ – a call to challenge the status quo, inspire change and empower those driving positive impact.”
LØCI has a number of celebrity fans and has received investment from Leonardo DiCaprio and singer Nicki Minaj, who also has a range with the brand.
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