IKEA’s FRAKTA bags are iconic. Good for far more than just for shopping at IKEA, the massive blue bags are the ultimate hard-wearing, multi-use, huge capacity carrier bag. Apparently 45 percent of UK households own one, and they’re so legendary that IKEA even styled a bucket hat after them.

If you’re a FRAKTA stan, today we come bearing exciting news. Later this month IKEA is opening a pop-up concept store in London all about the bag and giving it the ‘haute couture’ treatment. Called the ‘Hus of FRAKTA’, it’ll open on Oxford Street on Thursday November 28 at 11am.

But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store. IKEA’s new multi-floor West End shop (which was once covered in a giant FRAKTA bag) is expected to open in spring 2025. It follows the opening of a standalone IKEA restaurant in Hammersmith a few weeks ago.

Exactly what’ll be sold at the pop-up isn’t yet known for sure, though there will, of course, be plenty of FRAKTA bags up for grabs – starting from just 75p. Hus of FRAKTA will be open daily until March 2025.

Hus of FRAKTA, 216 Oxford Street, W1D 2JH. Mon-Sat 11am-8pm, Sun 12pm-6pm.

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