Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed over three decades ago to help customers carry their purchases. Today it has become a cultural icon – reimagined by iconic designers including Zandra Rhodes and Marimekko along the way. It’s not just a bag; it’s a symbol of resourcefulness and adaptability; reused by many in so many different ways. From laundry basket to beach bag and even a trusty companion for city commuters, the FRAKTA has proven its versatility in countless ways, becoming part of the stories we live every day.
Rooted in the five democratic design principles of IKEA – function, form, quality, sustainability, and affordability – the FRAKTA is available for just 75p, making it an indispensable part of everyday life. Nearly half of UK households (45%) own one, with many (31%) keeping theirs for over five years, proving that it’s not just a bag – it’s a part of their journey.
Hus of FRAKTA is located at 216 Oxford Street, next to the forthcoming Oxford Street store. It is open daily from 11am until 8pm, Monday – Saturday, and 12pm until 6pm on Sundays until March 2025.