Urban-lux vegan trainer and apparel brand LØCI has opened its first physical store at Future Stores, an experiential retail space located at 95 Oxford Street, London. This marks a significant step for the brand in expanding its presence beyond the digital sphere.
The pop-up store, the brand’s inaugural physical retail venture, is positioned on Europe’s busiest shopping street, offering access to an estimated 500,000 weekly potential customers. Known for its bio-leather and recycled ocean plastic trainers, LØCI aims to leverage this opportunity to connect with a broader UK audience and enhance physical brand visibility.
Store Features
The store showcases immersive digital graphics highlighting LØCI’s current collections, which can be ordered in-store and delivered directly to customers. Visitors will also get an exclusive preview of the brand’s upcoming SS25 collections, providing a glimpse of what’s next in sustainable fashion.Future Stores integrates cutting-edge technology to provide data-driven insights, including foot traffic counts, customer entry numbers, in-store journey mapping, and dwell times. These analytics enhance the shopping experience while offering LØCI valuable operational insights.
Augmented Reality Experience
As part of the in-store experience, LØCI has partnered with Snapchat to offer augmented reality (AR) features. Shoppers can virtually try on footwear and apparel using AR mirrors and explore bespoke LØCI lenses alongside Snapchat’s viral filters, creating an interactive and personalized shopping experience.
“Online retail is a powerful tool, but modern shoppers want more. They want to see our products, virtually try them on, and immerse themselves in all that LØCI has to offer,” said Philippe Homsey, co-founder of LØCI. “Partnering with Future Stores and Snapchat allows us to create a personalised, 360-degree experience. Launching on Oxford Street is a perfect fit for our brand ethos of challenging the status quo and inspiring change.”
Kate Hardcastle MBE, Director of Global Engagement at Future Stores, added: “Immersive retail experiences are the future of customer engagement. LØCI represents the perfect partner for Future Stores, blending sustainability, innovation, and a loyal following. Together, we’re redefining how emerging brands connect with their audiences while revitalising the high street.”
About Future Stores
Future Stores is regarded as the world’s most advanced retail space, merging digital-out-of-home media with experiential shopping. The two-floor venue spans an entire Oxford Street block and features 400m² of high-definition Micro LED displays created by Mood Media. The £20m space evolves continually, with guest brands rotating every four to six weeks, ensuring a dynamic and fresh shopping environment.
Key Dates and Opening Hours
LØCI’s pop-up will operate daily until 31 December 2024, excluding Christmas Day and Boxing Day.
Monday–Wednesday: 9 AM–6 PM
Thursday–Saturday: 9 AM–7 PM
Sunday: 11 AM–5 PM