Oxford Bus Company and Thames Travel have introduced personalised travel alerts on their mobile app.

This feature allows users to get real-time updates on their favourite bus services and stops.

This means customers can stay informed on potential delays, disruptions, or accidents that could impact their travel plans.

By adding a specific bus service or stop to their favourites on the app, users will get personalised push notifications straight to their smartphones.

Luke Marion, managing director of Oxford Bus Company and Thames Travel, said: “We understand the importance of reliable and efficient public transportation and we’re committed to providing our customers with the best possible experience.

“One way in which we deliver continued improvements to our customers’ experience is by constantly innovating and utilising technology.

“Personalised travel alerts are just one of the ways we’re working to make bus travel easier and more convenient.”

The new feature is aimed at improving customer experience by helping passengers make informed decisions about their travel plans.

To use the personalised travel alerts feature, customers need to download the Oxford Buses mobile app and create an account.

They can then favourite their preferred bus stops and services to start receiving notifications.

For more information, visit the Oxford Buses website.