Featuring Khaled Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, the video accentuates Sharjah’s significant role in the tourism landscape of the United Arab Emirates. The emirate, recognized as a cultural nucleus by UNESCO since 1998 and the third largest in the country, holds a pivotal position, with its tourism sector contributing more than 9% to the UAE’s gross domestic product in 2022. Sharjah has solidified its reputation as a family-friendly and eco-conscious destination, with tourism accounting for approximately 10% of Sharjah’s non-oil GDP.

The video showcases the significant demand for tourism in the Emirate of Sharjah across various age groups. It also highlights the elements of security and family-focused experiences as two fundamental pillars of tourism in Sharjah. Moreover, the video emphasizes important infrastructure developments, such as improved road networks and an airport expected to serve 20 million passengers by 2027. This underscores Sharjah’s unwavering commitment to providing an easy and accessible tourism experience for all, ensuring that no one is left out of the Sharjah experience.

Sharjah, with its distinguished position, actively participates in sustainability efforts at the national and international levels. This commitment was further solidified after the UAE’s successful hosting of the United Nations Conference (COP28) on climate change. The video underscores Sharjah’s achievements in environmental conservation and its effective measures in managing waste, which adhere to global standards of sustainability. These achievements serve as a testament to Sharjah’s unwavering commitment to sustainability.

The video is centered around the endeavors to safeguard Sharjah’s cultural heritage, integrating them with sustainable development initiatives. The discussions encompass various aspects, ranging from the educational empowerment of women and children to the establishment of a comprehensive infrastructure covering water sanitation, waste management, and sustainable energy.

Al Midfa unveiled the emirate’s vision for the future of tourism in Sharjah, emphasizing community empowerment, fostering economic growth, and preserving the natural and cultural environment.

In a related development, Marc-André de Melo de Blois, who serves as the Director of Video Content at Oxford Business Group, emphasized that this joint endeavor encapsulates a range of local and global viewpoints while presenting innovative resolutions to critical concerns within the Sharjah tourism sector.

“We offer a wide range of local and global perspectives, leading to innovative solutions for addressing Sharjah’s opportunities and challenges. In this exclusive video, we showcase Sharjah’s endeavors to strengthen its position as a hub for sustainable tourism and preserve its natural and cultural heritage. Our objective is to establish a model for comprehensive and sustainable development that has global relevance.”