SEOUL, July 18 (Yonhap) — Samsung Electronics Co. said Thursday it has acquired the British artificial intelligence and knowledge graph tech startup Oxford Semantic Technologies in a bid to strengthen its in-device AI capabilities.
The South Korean tech giant signed an agreement to take over the U.K.-based startup on Tuesday (British time). But it did not disclose financial terms of the deal.
Established in 2017 by Oxford University professors Ian Horrocks, Boris Motik and Bernardo Cuenca Grau, Oxford Semantic Technologies specializes in cutting-edge knowledge representation and semantic reasoning technology.
Knowledge graph technology, which stores information as an interconnected web of related ideas, processes data similarly to human memory and reasoning. This technology is crucial for developing sophisticated and personalized AI solutions by integrating and connecting personal data on habits and usage patterns.
Oxford Semantic Technologies has successfully commercialized its knowledge graph technology, optimizing data processing and enabling advanced reasoning both in the cloud and on-device.
Its AI-centric engine, RDFox, collaborates with organizations across Europe and North America in sectors such as finance, manufacturing and e-commerce.
This image provided by Samsung Electronics Co. shows the logo of Oxford Semantic Technologies. (PHOTO NOT FOR SALE) (Yonhap)
Samsung Electronics said that Oxford Semantic Technologies’ expertise in knowledge graphs will significantly enhance its on-device AI technology, particularly in the latest Galaxy S24 smartphone series. This integration aims to offer a more personalized user experience while securing personal data on the device.
The technology will also be applicable across Samsung Electronics’ extensive product range, from mobile devices to TVs and home appliances.
“As global consumers realize their growing need for more personalized AI experiences, the acquisition of Oxford Semantic Technologies will further boost Samsung’s strong capabilities in knowledge engineering,” said Cheun Kyung-whoon, head of Samsung Research and CTO of Samsung Electronics.
“This acquisition is another important step forward as we strive to deliver tailor-made AI experiences built upon our hallmark technological innovation.”
brk@yna.co.kr
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