Samsung Electronics has acquired the UK-based startup Oxford Semantic Technologies, a company renowned for its world-class “knowledge graph” technology. The acquisition, announced on July 18, was finalized on July 16 (local time), though the financial details remain undisclosed. This strategic move aims to enhance Samsung’s on-device artificial intelligence (AI) capabilities, promising a more personalized and secure AI experience for users.
Founded in 2017 by three professors from Oxford University, Oxford Semantic Technologies has developed and commercialized advanced knowledge graph technology. This technology mimics human memory by storing and processing data in an interconnected graph form, facilitating rapid information retrieval and inference. It is considered a cornerstone for sophisticated AI applications, including search engines, recommendation systems, and personal assistants.
Since 2018, Samsung Electronics has collaborated with Oxford Semantic Technologies on several projects, verifying the startup’s technological prowess. The acquisition is expected to secure more advanced core technology for ‘personalized knowledge graphs,’ which, when combined with on-device AI, can offer ultra-personalized experiences while safeguarding sensitive personal information.
Samsung Electronics stated that the integration of Oxford Semantic Technologies’ expertise will initially focus on mobile products, with plans to extend to TVs and home appliances. This move aligns with Samsung’s broader strategy to enhance its AI and data processing capabilities through strategic acquisitions.
Oxford Semantic Technologies has been collaborating with various industries, including finance, manufacturing, and e-commerce, particularly in Europe and North America. Their knowledge graph technology is optimized for data processing and advanced inference, making it a valuable asset for Samsung’s AI ambitions.
The acquisition also addresses growing public concerns about data privacy. On-device AI, which processes data directly on the device rather than relying on cloud-based servers, is seen as a solution to mitigate these concerns. This approach not only enhances privacy but also reduces latency and improves performance, aligning with stringent data privacy regulations like GDPR in Europe.
Samsung’s emphasis on on-device AI, particularly with its Galaxy S24 series, underscores its commitment to providing personalized experiences while ensuring data privacy. The integration of knowledge graph technology with on-device AI involves complex computations and innovative approaches to handle vast amounts of constantly changing data. This technological synergy is expected to drive future applications, offering users more accurate and contextually relevant information.