Samsung is significantly increasing the capabilities of its Galaxy AI with the acquisition of UK startup Oxford Semantic Technologies.

Boosting Galaxy AI with knowledge graph technology

Founded in 2017, Oxford Semantic Technologies has been working with Samsung on several innovative projects since 2018. This UK startup specialises in knowledge graph technology, a tool that can transform how Samsung’s Galaxy AI functions.

So, what exactly is knowledge graph technology, and what benefits does it bring to Galaxy AI? Knowledge graph technology stores information as an interconnected web of related ideas, processing data similarly to how humans acquire, remember, recall, and reason over knowledge. This advanced technology can run both in memory and on-device, ensuring faster performance and enhanced data security.

When integrated with Galaxy AI, knowledge graph technology significantly enhances the understanding of how people use products and services. This results in quicker information retrieval and more accurate recommendations, making your interactions with Samsung devices smoother and more intuitive.

Enhancing personalisation across devices

Samsung plans to leverage Oxford Semantic Technologies’ advanced core engines to create personal knowledge graphs. These graphs integrate information and context across various services and apps, tailoring experiences to your preferences and usage patterns.

Currently, Samsung offers personalised user experiences on its Galaxy devices. For instance, the Smart Suggestions feature recommends actions and information based on your usage habits. Last year, an update introduced compatibility with Spotify, enabling the feature to suggest songs based on your listening preferences.

With the acquisition of Oxford Semantic Technologies, Samsung’s personalised user experience will expand beyond mobile devices. You can expect the benefits of Galaxy AI on other Samsung products like TVs and home appliances. This means more tailored experiences and innovative interactions across all your Samsung devices.

A seamless future with Samsung’s Galaxy AI

Samsung’s acquisition of Oxford Semantic Technologies marks a significant step towards ultra-personalised user experiences. By integrating advanced knowledge graph technology, Samsung aims to deliver smarter, faster, and more intuitive interactions across its range of products. Galaxy AI will provide a seamless and personalised experience tailored to your needs, whether using a smartphone, TV, or home appliance.