Stella McCartney is facing a backlash for putting up “indecent” posters to promote her upcoming fashion campaign.

Critics approached her firm with claims that foul-mouthed blurb for the Summer 2025 adverts could be seen by children.

Following criticism, one on a phone box in Oxford Street was pulled down. Another on a wall in Camberwell has been pasted over.

New publicity – featuring US actress Eva Mendes and British singer Raye – is intended to showcase Stella McCartney Ltd’s advocacy for “cruelty-free, luxury fashion” but states: “It’s about f***ing time.”

Coats in the range are listed online for £5,000 and handbags cost nearly £2,000.

Ex-teacher Kate, 61, a grandmother who complained to the company, said: “I’m not a prudish person.

“I swear like a trooper myself and get to [Crystal Palace FC’s home ground] Selhurst Park, so I know all the swear words, but I don’t want children reading that word anywhere.”

The woman, who did not wish to give her surname, added: “I think a big corporation like Stella McCartney Ltd has a duty to children.”

She claimed she received a “patronising” response from the company after she complained, explaining: “They said, ‘It’s about animal welfare’, but they don’t seem to have thought much about children’s welfare.”

The Standard contacted Stella McCartney Ltd for comment.